$713,890,832 Retail Market Opportunity

Total Retail Sales Including Eating and Drinking Places has a positive potential to grow by $713,890,832 within the 10-mile retail marketing trade area. Other opportunity sub-classifications are listed below.

GAFO (General Merchandise, Apparel, Furniture and Other) represents sales at stores that sell merchandise normally sold in department stores. This category is not included in Total Retail Sales Including Eating and Drinking Places.

Overall, our retail marketing area is ripe for development and expansion. The area has large, open-market segments ready for development. This opportunity, coupled with the historically-themed architectural district, represents a bold, new opportunity for the future. The Transit North Committee, along with affected community building and planning departments, will work hand in hand with future developers to achieve a unique shopping district. Builders and developers, who embrace the historically-themed district, will be walked through the development process and enjoy a long and prosperous future within our community.

Claritas RMP data is derived from two major sources of information. The demand data is derived from the Consumer Expenditure Survey (CE Survey), which is fielded by the U.S. Bureau of Labor Statistics (BLS). The supply data is derived from the Census of Retail Trade (CET), which is made available by the U.S. Census.

The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus) for that retail outlet. For example, a positive value signifies an opportunity gap, while a negative value signifies a surplus.